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FAO SCHWARTZ LAUNCH
Project type
Companywide Brand Launch
Date
2017
Location
185 locations - Bon-Ton Stores and other nameplates.
Role
Art Director
Bon-Ton introduced the F.A.O. brand to revitalize its toy business. Group 360 provided us with art assets which we turned into an easy to install departmental graphic package which allowed stores the flexibility to create a shop tailored to their space. I also designed custom pieces for our display windows in downtown Indianapolis and Milwaukee.
The F.A.O. look required foil substrates, and custom finishing which made balancing the impact
of presentation and the budget a real challenge. We met the challenge by partnering with our vendors to find the most efficient means of
production.
I am most proud of the clock tower with moving hands developed with Stevenson Color.
$1 million+ spend
185 locations
over 2 dozen graphic components
$10 million in 4th quarter sales
On time. In budget
