Buy On Line - Pickup In Store - Logotype

Part of serving online shoppers was creating a rapid, convenient way to pick-up products at Bon-Ton's (7) nameplates, and more than 250 locations.

This logo branded the entire Pick-Up in Store service marketing it in-store and for print, broadcast and digital advertising. This is one of my favorites because I am proud of how the red package element subtely ties back into the company's main logos!