Buy On Line - Pickup In Store - Logotype

Part of serving online shoppers was creating a rapid, convenient way to pick-up products at Bon-Ton's (7) nameplates, and more than 250 locations.

This logo branded the entire Pick-Up in Store service marketing it in-store and for print, broadcast and digital advertising. Please note the little, red package icon... see below for how I tied the logo into the company's main logos!