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YR Rebranding & Fixture Design
Branding
Rebrand and fixture design.
Date
2016
Role
Art Director
In 2016 Bon-Ton Stores, Inc. relaunched our in-house credit branding and introduced the YR customer rewards program. This company-wide initiative, including a new shopping app, substantially increased credit applications and return business.
$960,000 spend
264 locations: Bergners, Boston Store, Bon-Ton, Carson Pirie Scott, Elder-Beerman, Herberger's and Yonkers
2 dozen+ signing elements
1 fixture design
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